Targeting Feature
Shivam
Shivam
April 15, 2025 • 3 min read
Every marketer knows that one message rarely fits all. What resonates with a power user in New York won’t land with a new customer in Mumbai. Segmentation capabilities are table stakes for email campaigns, social ads, and landing pages—but most referral platforms haven’t kept up. When you’re forced to show the same referral offer to everyone, you end up with:
  • Rewards that feel too small for your best customers and too generous for new users
  • Currency confusion when users see unfamiliar denominations
  • Generic messaging that doesn’t speak to anyone
The result? A referral program that works okay for everyone but great for no one.

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Targeting lets you tailor referral campaigns to each audience

Today’s launch of Targeting is our first step into user segmentation for referrals. We’re starting with country-based segmentation, so you can create different referral experiences for users in different regions. Here’s what you can do today:
  • Create country-specific campaigns: Set different rewards and messaging for each market. Reward users in their local currency—USD for US users, INR for Indian users, EUR for European users.
  • Automatic user detection: We identify user location via IP address. No setup, no manual tagging, no extra work for your team.
  • Test what works where: Run higher-value rewards in competitive markets while optimizing costs in others.

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Real-world applications

Here are some ways our customers are already using targeting:

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E-commerce

A fashion retailer offers $20 off for US referrals but ₹1000 off for Indian customers, ensuring the incentive feels substantial in each market while maintaining similar economics.

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Mobile Gaming

A gaming app offers different in-game rewards based on what’s most popular in each region—character skins in Japan, extra lives in Brazil, and currency in the US.

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What’s next

Country segmentation is just the beginning. Here’s what’s coming:
  • Behavior-based targeting: Reward your champions differently from casual users. Focus your follow-ups on customers who are most likely to share.
  • Milestone requirements: Set thresholds before users can access referrals—30 days active, first purchase completed, whatever makes sense for your business. Instantly reduce fraud while ensuring quality referrals.
  • User and device targeting: Segment by device type, app version, operating system, and more. Optimize campaigns based on how users access your product.
  • Custom attributes: Use your own data to create segments. Tag users however you want and build campaigns around what matters to your business.

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Ready to personalize your referral program?

Get started with country-based targeting today and stay tuned for more segmentation capabilities coming soon.

Get a demo