We’re excited to announce the launch of Advanced Segmentation, giving you powerful new ways to deliver the right campaign to the right audience.What’s New:
Flexible Segments: Group users by uploading a CSV (emails or IDs) or by building dynamic audiences from user properties.
Simple Targeting Rules: Easily set up rules to target campaigns based on properties like country, segment, signup date, device type, or any custom attribute.
Business Impact: Achieve precise audience targeting, higher engagement, and improved ROI with minimal setup.Use Cases:
E-commerce: Target high-value shoppers, new signups, or specific regions
SaaS: Engage power users or re-activate dormant accounts
Mobile: Run device-specific or region-specific campaigns
Advanced Segmentation makes it easy to run smarter, more effective referral programs tailored to your business goals.
Today we’re launching Targeting, a new feature that lets you show specific referral campaigns to different user groups. Targeting lets you segment audiences by country so you can, for example, reward American users in USD and Indian users in INR.What’s New:
Country-Based Campaign Segmentation: Create different referral campaigns for different countries (like US vs. Canada) with region-specific messaging and offers.
Automatic IP Detection: We automatically detect where users are located through their IP address—no extra setup needed.
This launch also lays the foundation for more robust audience segmentation including segmenting by user behavior, signup date, device type, or custom attributes you define.
We’re excited to announce full web support for Flock’s referral platform — now available through our brand-new JavaScript SDK. This release brings seamless, embeddable referral experiences to web clients, making it faster than ever to launch and grow referral programs across any platform.What’s New:
Web UI support: Run referral programs directly on your website with no native app required.
We’re excited to announce the launch of our new Fraud Detection System to help protect your referral programs from abuse and fraudulent activity.Key Features:
Flag High-Risk IP Addresses: Referrals from IP addresses with a known history of suspicious activity are automatically flagged, giving you the upper hand in fraud prevention.
Detect Suspicious Referral Activity: Built-in customization allows you to set rules to monitor and flag unusually high referral activity within short time periods.
Track Referrals from the Same IP Address: Our system can detect and flag situations where referrers share the same IP address as their invitees.
Customizable Block List: Easily detect and flag referrals originating from IPs on a customizable block list for enhanced security.
All flagged accounts have their referral payouts paused automatically, and our flexible system allows you to review and manage these accounts efficiently.